Design leader with over 10 years of experience developing brands and products through a multi-discipline approach. Clients include a wide variety of startups as well as Fortune 500 brands such as Monster Energy, MGM Studios, Paramount Pictures, Technicolor and Uber among other B2C and B2B companies. Creative direction for design teams with a focus on building user-centered and memorable experiences based on data.
Completely self-sufficient when developing a page from concept to code.
Bilingual ( English - Spanish ).
LANGUAGES
Html
CSS
Jquery
PHP
Javascript
Multiple Responsive Frameworks
SOFTWARE
Adobe Creative Suite
InVision
Axure
Figma
Xd
Sketch
Visual Studio Code
Git
SKILLSET
User Research
User Testing
Iterative Prototyping
UI Design
Product Design
Visual Design
Web Design
Marketing Design
Graphic Design
Brand Development
Illustration
Project Management
Interaction Design
Bilingual ( English - Spanish )
EXPERIENCE
Onfleet
Creative Director I 2020 - Present
- Brand Design leadership and strategy
- Project management for design-based initiatives
- Front-end design implementation
- Interactive prototyping
- User testing through usability workshops
- Motion design production
- Team management
- Print collateral production management ( in-house and contractors )
CloudScale Corporation
Lead Senior Product Designer I 2019 - 2020
- Product Design for multiple clients and applications with extensive & complex data sets ( web and mobile )
- User research and data analysis for diverse groups in different industries ( qualitative & quantitative )
- Iterative design through wireframing ( low - high fidelity )
- UI design for all applications
- User testing through usability workshops
- User flow optimization based on pain points
- Front-end development assistance for product styling and micro-interactions
- Product Management for each account/project involved
Mint Global Marketing LLC
Creative Director I 2015 - 2019
- Design and development of multiple user-centered products and assets like
applications, sites, landing pages and emails for the company and its partners
- Product wireframing, prototyping and front-end development for web and mobile
- In charge of all UI design and re-design decisions based on acquired data
- Qualitative, quantitative research and remote usability testing
- Conceptualization, design and maintenance of all custom email libraries and design system. Testing and optimization based on segmentation
- Responsible for the design of all print and web-based marketing materials for
conferences and internal branding
- Management and mentoring of a team of designers and developers responsible for maximizing production and targeting
Multiple Brands & Publishers
Web Designer & Illustrator I 2009 - 2014
- Web Design and Illustration for multiple publishers in the comic book industry
- Developed character designs and concepts based on provided scripts and existing properties
- Served as Lead Artist and illustrated interior pages for several properties
- In charge of brand development and creation of brand assets
ACHIEVEMENTS
- Scaled the design department to 5 and introduced Scrum methodology
- Increased product construction by 50% through Design System initiatives
- Had several books published and distributed nationally through IDW comics, Zenescope Entertainment and Blue Water Productions
- FAU's Engineer's week 2008 t-shirt design winner
EDUCATION
BFA - Graphic Design
Florida Atlantic University I 2009
