Executive design leadership with builder's hands. I lead product design, UX research,
brand systems, and AI-enabled workflows that help teams move faster with stronger taste,
clearer systems, and measurable product impact.
Head of Product Design at FlavorCloud. Built FC-Design-Lab, Compass, and Brikks Studio AI.
Increased average app engagement from under 1 minute to nearly 4 minutes per session.
Design leadership is no longer just about the artifact.
The most effective design leaders shape the systems behind product quality: research,
decision-making, brand governance, prototyping, AI-enabled workflows, and the standards
teams use every day.
Make quality repeatable.
Connect product strategy to execution.
Turn creative judgment into team leverage.
Systems
Systems that make design faster, clearer, and harder to dilute.
These systems are examples of design practice turned into infrastructure: tools and workflows
that help teams produce higher-quality work with more consistency and less translation loss.
FC-DESIGN-LAB.
Prototype Infrastructure
Problem
Traditional Figma prototypes created translation loss and slowed product validation.
System
Built FC-Design-Lab, a React/Vite full-fidelity prototyping system for realistic product testing.
Result
Roughly 80% of product validation now happens through coded prototypes.
React/Vite
Prototype Infrastructure
Product Validation
COMPASS.
Brand Operations
Problem
Branded collateral and recurring content creation lacked consistency and speed.
System
Built Compass, an AI-powered workflow for governed document and asset generation.
Result
Accelerates recurring creative production while protecting brand standards.
Documents
Social Assets
Brand Governance
BRIKKS STUDIO AI.
Presentation Infrastructure
Problem
Enterprise presentations frequently drift away from approved brand systems.
System
Built Brikks Studio AI, a PPTX-native generation platform with embedded governance.
Result
Creates presentation assets that remain aligned to brand standards by default.
PowerPoint
Brand Systems
Automation
Product Impact
From product friction to sustained engagement.
At FlavorCloud, my UX/UI work helped increase average app engagement from under 1 minute
to nearly 4 minutes per session.
Before
Under 1 min.average app engagement
After
Nearly 4 min.average app engagement
Levers
Design systemsproduct clarity, workflow design, UX research, and interface strategy
Selected Work
Selected work across product, systems, and enterprise complexity.
A curated path through leadership work, system building, AI-enabled workflows, and enterprise
product design.
FlavorCloud Product Engagement
Product design leadership and UX/UI improvements tied to measurable engagement growth.
FC-Design-Lab
Full-fidelity prototyping infrastructure for faster product decisions.
COMPASS
AI-powered brand operations for governed content and asset generation.
Brikks Studio AI
PPTX-native presentation infrastructure with embedded brand governance.
A design leader shaped by product systems and visual craft.
I am Head of Product Design at FlavorCloud with close to 15 years of experience leading across
product design, UX research, UI, brand, marketing, print collateral, design systems, and
AI-enabled workflows.
I have managed a remote team of 5 designers, built internal systems that change how design
work gets produced, and bring a published illustrator's sense of craft to product and brand work.
Closing Philosophy
Taste scales when it becomes a system.
Taste becomes valuable at scale when it is encoded into reusable patterns, shared standards,
product logic, and workflows that help teams make better decisions without slowing down.
Contact
For teams that need design leadership and systems that hold.
Open to Head of Design, Head of Product Design, VP of Design, Director of Design,
Creative Director, and Staff or Principal Product Designer opportunities for the right team.