Design Executive and Systems Builder

I build design multipliers.

Executive design leadership with builder's hands. I lead product design, UX research, brand systems, and AI-enabled workflows that help teams move faster with stronger taste, clearer systems, and measurable product impact.

Head of Product Design at FlavorCloud. Built FC-Design-Lab, Compass, and Brikks Studio AI. Increased average app engagement from under 1 minute to nearly 4 minutes per session.

Leadership Thesis

Design leadership is no longer just about the artifact.

The most effective design leaders shape the systems behind product quality: research, decision-making, brand governance, prototyping, AI-enabled workflows, and the standards teams use every day.

Systems

Systems that make design faster, clearer, and harder to dilute.

These systems are examples of design practice turned into infrastructure: tools and workflows that help teams produce higher-quality work with more consistency and less translation loss.

FC-DESIGN-LAB.

Prototype Infrastructure

Problem

Traditional Figma prototypes created translation loss and slowed product validation.

System

Built FC-Design-Lab, a React/Vite full-fidelity prototyping system for realistic product testing.

Result

Roughly 80% of product validation now happens through coded prototypes.

  • React/Vite
  • Prototype Infrastructure
  • Product Validation

COMPASS.

Brand Operations

Problem

Branded collateral and recurring content creation lacked consistency and speed.

System

Built Compass, an AI-powered workflow for governed document and asset generation.

Result

Accelerates recurring creative production while protecting brand standards.

  • Documents
  • Social Assets
  • Brand Governance

BRIKKS STUDIO AI.

Presentation Infrastructure

Problem

Enterprise presentations frequently drift away from approved brand systems.

System

Built Brikks Studio AI, a PPTX-native generation platform with embedded governance.

Result

Creates presentation assets that remain aligned to brand standards by default.

  • PowerPoint
  • Brand Systems
  • Automation

Product Impact

From product friction to sustained engagement.

At FlavorCloud, my UX/UI work helped increase average app engagement from under 1 minute to nearly 4 minutes per session.

Before
Under 1 min.average app engagement
After
Nearly 4 min.average app engagement
Levers
Design systemsproduct clarity, workflow design, UX research, and interface strategy

Selected Work

Selected work across product, systems, and enterprise complexity.

A curated path through leadership work, system building, AI-enabled workflows, and enterprise product design.

  1. FlavorCloud Product Engagement

    Product design leadership and UX/UI improvements tied to measurable engagement growth.

  2. FC-Design-Lab

    Full-fidelity prototyping infrastructure for faster product decisions.

  3. COMPASS

    AI-powered brand operations for governed content and asset generation.

  4. Brikks Studio AI

    PPTX-native presentation infrastructure with embedded brand governance.

Speaking

Speaking on systems, AI workflows, and product experience.

I have spoken at UXDX and have been invited again for their Level Up series.

About

A design leader shaped by product systems and visual craft.

I am Head of Product Design at FlavorCloud with close to 15 years of experience leading across product design, UX research, UI, brand, marketing, print collateral, design systems, and AI-enabled workflows.

I have managed a remote team of 5 designers, built internal systems that change how design work gets produced, and bring a published illustrator's sense of craft to product and brand work.

Closing Philosophy

Taste scales when it becomes a system.

Taste becomes valuable at scale when it is encoded into reusable patterns, shared standards, product logic, and workflows that help teams make better decisions without slowing down.

Contact

For teams that need design leadership and systems that hold.

Open to Head of Design, Head of Product Design, VP of Design, Director of Design, Creative Director, and Staff or Principal Product Designer opportunities for the right team.

ivantrainer@gmail.com